Analytics

The analytics module provides utilities for working with various analytics platforms including Facebook Business API, Google Analytics, and Google Workspace write APIs (Sheets, Docs, Slides).

For Google Workspace (Sheets, Docs, Slides, Drive), see Google Workspace Write APIs.

Module Overview

Analytics Module — lazy-loaded.

Provides analytics integration: Google Analytics, Facebook Business, Snowflake, Data.world connectors, and Google Workspace write APIs (Sheets, Docs, Slides).

Facebook Business Analytics

Facebook Business Integration Module

This module provides comprehensive Facebook Business integration capabilities: - Connect to Facebook Business accounts via OAuth2 - Retrieve data from Facebook Ads, Pages, and Business Manager - Save data as Pandas or Spark dataframes - Associate Facebook accounts with client profiles - Batch data retrieval and processing

Functions

Usage Examples

Facebook Business API setup:

Campaign data retrieval:

Ad insights and performance:

Google Analytics

Google Analytics Integration Module

This module provides comprehensive Google Analytics integration capabilities: - Connect to GA accounts via OAuth2 - Retrieve data from GA4 and Universal Analytics - Save data as Pandas or Spark dataframes - Associate GA accounts with client profiles - Batch data retrieval and processing

Functions

Usage Examples

Google Analytics data retrieval:

User behavior analysis:

Page performance analysis:

Unit Tests

The analytics modules have comprehensive test coverage:

Test Results: All analytics tests pass successfully with comprehensive coverage.